International Journal of Technology and Applied Science

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Market-Linked Entrepreneurship: From Village to Market — How Women SHGs in Medak through EGVF KVK are Turning Aloe Vera Soap Production into Profitable Enterprises…A CASE STUDY

Author(s) BHARGAVI GUGULOTHU, DR SAMBAJI NALKAR
Country India
Abstract In the semi-arid regions of Medak, Telangana, the transition from subsistence farming to high-value agro-processing represents a paradigm shift in rural economics. This case study evaluates a strategic intervention by the EGVF Krishi Vigyan Kendra (KVK), which facilitated the transformation of 200 rural women into skilled entrepreneurs. By specializing in the production of handmade Aloe vera soaps, these women have bridged the gap between raw agricultural output and urban consumer demand. The study details a production model where 6 core members produce 150 soaps daily, achieving a 34% profit margin (Cost: Rs. 66; Sale Price: Rs. 100). Furthermore, the initiative has successfully integrated crop diversification, providing local farmers with a stable income stream by supplying raw Aloe vera. The results underscore the efficacy of market-linked training in creating self-sustaining, community-led enterprises
Keywords Self-Help Groups (SHGs), Aloe Vera Value Addition, EGVF KVK, Rural Micro-Enterprise, Medak District, Crop Diversification, Market Linkage
Field Sociology > Economics
Published In Volume 15, Issue 12, Array 2024
Published On 2024-12-10
Cite This Market-Linked Entrepreneurship: From Village to Market — How Women SHGs in Medak through EGVF KVK are Turning Aloe Vera Soap Production into Profitable Enterprises…A CASE STUDY - BHARGAVI GUGULOTHU, DR SAMBAJI NALKAR - IJTAS Volume 15, Issue 12, Array 2024.
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